In 1953 Juan, José and Vicente Lladró make their first creations inspired by an experimental vocation in a Moorish furnace built in their own home in Almàssera (Valencia). In 1958 Juan, José and Vicente decide to dedicate themselves exclusively to their own works and transfer their small company to a warehouse in the neighboring town of Tavernes Blanques, because the family workshop has become too small for their business. 


The brothers introduce innovations not only in the design and style of the figurines but also in the firing techniques, reducing the three-layer firing to a one-layer process. One-firing is an innovative method which creates the crystalline finish and the pastel tonalities typical of Lladró works.

The 1960’s are marked by a growing impetus for Lladró, as a result of two major facts. One of them is the progressive internationalization of their porcelain which begins when a group of Americans discover the brothers’ creations on a trip to Valencia looking for new products to import into their country. 


In this ten year period, Lladró receives the most important acknowledgments to its professional career: the Príncipe Felipe award for Internationalization (1993), for Competitiveness (1997) and for Renown Brand Management (2001), three awards given to the Lladró brothers by the Prince of Asturias and which represent a milestone for the company. 



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