LOCK & LOCK
Since its establishment in 1978, Lock&Lock Co. Ltd. has been grown as a global company that exports its products -- Lock&Lock containers with new-concept four sides interlocking system of new concept - to more than 100 countries worldwide. Lock&Lock Co., Ltd. will expand the number of export destinations from the current 111 to more than 130 by 2013, thereby securing firm footing as the leader in the airtight container field as well as the most valuable brand specializing in outstanding airtight containers.
Furthermore, it is aiming to be a global no. 1 as a comprehensive kitchenware maker by 2020. To achieve its goal of becoming the "2013 Global No.1," the company exerts its best efforts to expand its main products from plastic airtight containers to comprehensive kitchenware using diverse raw materials including glass, porcelain, and stainless steel. To be a global company producing various and functional kitchenware, Lock&Lock maintains its competitive edge in the field by manufacturing containers using environment-friendly materials considering the health of customers and environment.
Lock & Lock has already been recognized overseas, and of course domestically. Many buyers at the world's four primary consumer exhibitions in Chicago, Frankfurt, Tokyo, and Hong Kong praised Lock&Lock as the new food storage container that will lead the market in the next 10 years. In 2001, on QVC, the world's number one home shopping network, Lock & Lock sold over 5,000 sets at its first brief airing. Sales on QVC continued to explode.
Lock&Lock is currently investing more than 5% of its total annual sales in R&D for customers' satisfaction and to enhance and reinvent the quality of new products. More than 700 different products are launched annually, which means that 2 different products are developed every day. Moreover, the company constructed large-scale plants to meet the increasing demand of the global market including plants in Asan in Korea, Weihai and Suzhou in China, and Vietnam. In addition to the plants, 15 overseas sales units have been established; thus securing the foundation for a global Lock&Lock brand.